Vegas PR News

Palm Springs to Host PRSA 2010 Western District Conference

Two-Day Conference Scheduled for April 28-30, 2010  

Who:             The Public Relations Society of America (PRSA) Western District Conference presented by Fleishman-Hillard 

When:           April 28-30, 2010                        

What:            A two-day communications conference featuring industry leaders and cutting-edge workshop to will provide public relations and marketing professionals with valuable tools and insight to strategically navigate through today’s rapidly changing communications landscape. 

Keynote Speaker: Mark Weiner, Author & CEO of PRIME Research

Unleashing the Power of PR: Using case studies from his best-selling book and consultative best practices in public relations, Mr. Weiner will discuss how practitioners can establish value in their organizations and within the industry.

 Session Topics:

• Mastering Web Video Strategy for PR
• Strategic Social Media
• Community Marketing
• Crisis Communications
• 10 Ways Social Media will Change in 2010
• Social Media Ethics and Policy
• Content Marketing for Public Relations Professionals
• Quantitative and Qualitative

Cost:              Register online at www.prsawdc.org

• Early Registration Ends March 18, 2010
• $185.00 PRSA and PRSSA Member
• $225.00 Non-Member
• Conference Admission after March 18, 2010
• $225.00 PRSA and PRSSA Member
• $255.00 Non-Member

 Where:          Riviera Resort & Spa (www.psriviera.com), 1600 North Indian Canyon Drive, Palm Springs, CA 92262

Posted in Events | No Comments »

Audi’s PR blunder?

Interesting discussion item from PRSA member Craig Ruark regarding Audi’s new “Green Police” campaign…
“How much research should you do before launching a publicity campaign? OR …How do you say I am sorry? Take a look at the following story…”

http://dannybrown.me/2010/01/27/audi-socialmedia-greenpolice-shitstorm/

Posted in Commentary | No Comments »

Invite: Las Vegas Agency Heads to Network with Counselors Academy

The PRSA Counselors Academy invites local agency heads to join their Executive Committee members for a drink at Lowes Lake Las Vegas on Jan. 22. This is a great opportunity to learn what other agencies are planning for the year to come and network.

View the invitation. As a courtesy, please RSVP. 

The Executive Committee is in town for their winter meeting Jan. 22-23. You can follow updates from the meeting on Twitter.

Posted in Events | No Comments »

PRSA National Introduces the New Issues & Trends

PRSA members have told us that our daily news digest e-mail, “Issues & Trends,” is among their most valued member benefit. At the same time, some members have found the overall volume of e-mail they receive from PRSA to be overwhelming. As a result, we’re taking another important step forward in cutting back our e-mail volume with the launch of a consolidated daily publication next week.

This new communications vehicle will continue to deliver a concise summary of the day’s top articles of interest to public relations professionals. It will also incorporate PRSA news, notices and offers, all of which we have been communicating through separate e-mails. Each day of the week, the new Issues & Trends will have a different theme, and content will be organized accordingly: 

To ensure that you receive the new Issues & Trends, you must change your communications options in MyPRSA if you have not already opted in to receive this publication. To do so:

1. Log in to MyPRSA.
2. Click the “E-Mail Preferences” tab.
3. Check the box next to “PR Issues and Trends.”
4. Click “submit.” 

If you need assistance with MyPRSA, let us know at helpdesk@prsa.org and we’ll gladly help you out. I’m confident that you will enjoy the new Issues & Trends, which will continue to provide valuable news and information while reducing the volume of e-mail you receive from us, and I hope you’ll agree! 

Sincerely,

 
William M. Murray, CAE
PRSA President and Chief Operating Officer

Posted in Membership | No Comments »

Local Barbershop Chorus Seeks Pro-Bono Agency/Practitioner

The Las Vegas Gamble-Aires Barbershop Chorus — an IRS-exempt 501(c)(3) educational nonprofit — is seeking a qualified PR agency/sole practitioner to provide creative general communication and hands-on support to the Chorus as a pro-bono client during our 50^th Anniversary celebration in 2010…and possibly beyond. 

The individual or agency will report to the G-A Board of Directors, through the VP of Public Relations/Marketing (a retired journalist/PR pro/ex-PRSA member).  Support would include professional back-up to VP-PR/Marketing in contacting media with Jubilee Year story ideas/special events; writing/planting feature articles/news releases; suggesting collaterals and otherwise offering creative ideas for making this historic observance a local benchmark barbershop musical event to be remembered.  They’re hoping to pull out all stops and go the whole nine yards!

Pro-bono enticements could include, but not be limited to, joint website links, complimentary tickets to the gala 50^th Show on May 22 and other chorus performances, and comp ads in show programs/the chorus newsletter.

The person will also be encouraged to offer up creative ideas/hands-on skills in helping the Chapter fulfill its current objectives in support of its primary mission as an educationally-oriented nonprofit.  These objectives for 2010 and beyond include:

1. Raising $10,000 from 2010 show program ads and community fundraising efforts; the latter using a new Chapter-developed, formal prospectus aimed at local small businesses, corporations and grant-giving organizations.
2. Doubling the chorus’ active roster of singers.
3. Tripling to nine the number of annual revenue-generating chorus singing performances throughout the Las Vegas Valley.
4. Helping produce an interesting online/emailed Chapter newsletter.
5. Helping build a vibrant and exciting new website.
6. Helping establish an ongoing, effective revenue-producing, community-benefitting annual Valentine’s Day sing-out program.

To learn more about this opportunity, contact:

Larry Litchfield
VP-Public Relations & Marketing, The GAMBLE-AIRES
(702) 451-1328  |  (702) 460-0532-cell  |  (702) 458-3232-fax
Larry-GALVpr@cox.net  |  www.gambleaires.com

Posted in General Info | No Comments »

Help Add New Resources for IPA and Receive a $35 PRSA Credit

The PRSA Independent Practitioners Alliance (IPA) Section’s new Resource/Document Share feature, which allows members to share non-legal documents with each other through a protected database, has been enhanced. IPA is now offering a $35 PRSA credit to the first ten PRSA members that post a new resource (starting now! - Deadline is Dec. 31, 2009). The PRSA credit can be used on PRSA programming, membership or in the PRSA Store. Note: If using credit for a PRSA program, you must register by Dec. 31, 2009).

The Resource/Document Share feature is a new benefit accessible exclusively by IPA members in 2009. The resources can include case studies, tips lists, sample materials, how-to articles and other original content that can benefit IPs. Please follow copyright law and avoid submitting forms of a legal nature. Please send all submissions to the IPA staff liaison, Will Titus - william.titus@prsa.org - by Dec. 31, 2009.

Posted in PRSA National Info | No Comments »

RJ Business Section: Local Businesses Encouraged to Participate in Survey

“Once again, the Review-Journal Business section is asking the local business community for its help in compiling our survey of local companies and executives about their plans, expectations and goals for the upcoming business year. The survey results will be used to prepare stories for the daily Business section and its sister publication, the Las Vegas Business Press. The questionnaire is accessible through the Review-Journal and Business Press Web sites and should take about 15 minutes to complete…While names and contact information are not required, we would appreciate it if you would include that information with your submission if you would be willing to be interviewed for the stories. Even if you would not like to be contacted by a reporter, please include as much information as possible and any additional comments for each question. Please complete the survey by Dec. 18 so we can begin compiling the results.”

To complete the survey, visit http://www.lvrj.com/promotions/business_survey_2010.html.

Posted in General Info | No Comments »

Featured Job: Account Executive

An advertising, marketing, public relations and government relations firm is looking for an Account Executive for its Las Vegas office.

Candidate must have 3-5 years of experience and strong writing skills.

For full details regarding this position and how to apply, log into our chapter’s job bank http://prsalasvegas.com/jobs/. This service is free to PRSA Las Vegas Valley Chapter members and $20 for a six-month subscription for non-members.

Posted in Commentary | No Comments »

13th Annual Pinnacle Awards Winners Announced

November 30, 2009

PRSA Las Vegas Valley Chapter Announces Winners of 13^th Annual Pinnacle Awards

Las Vegas, NV— Thirteen turned out to be a lucky number for MassMedia Corporate Communications. The Las Vegas agency took home both the Best of Show award for Public Relations Programs and the Best of Show award for Tools and Techniques at the Public Relations Society of America – Las Vegas Valley Chapter’s 13^th annual Pinnacle Awards Ceremony, held November 12 at the Springs Preserve.

Michelle Mosbacher with Harrah’s Entertainment took home the award for Newcomer of the Year.

MassMedia received its Best of Show award for Public Relations Programs for its “Supporting Nevada’s Children Campaign” developed for the State of Nevada Division of Welfare and Supportive Services. This campaign also earned a Pinnacle Award in the Marketing Communications category. The agency received its Best of Show award for Tools and Techniques for the Southern Nevada Real Estate Monthly Newsletter. This piece earned a Pinnacle Award in the Newsletters category.

Pinnacle entries are accepted in two divisions, Public Relations Programs and Tools and Techniques, which include a combined 32 subcategories. Three award levels are presented:  Award of Merit, Award of Excellence, and Pinnacle Award. Best of Show awards are given to the top entries in each category. This year the chapter also presented its individual award for Newcomer of the Year, which recognized an outstanding practitioner who has been in full-time practice for less than five years.

The Pinnacle Awards competition is open to public relations professionals, agencies, and non-profit and public and private sector organizations in southern Nevada, southern Utah and northern Arizona.

“This annual awards program allows our dedicated public relations professionals to showcase their finest work, and this year was no exception,” said Diane Gibes, president of the PRSA Las Vegas Valley Chapter.  “While we, too, have felt the impact of this current economic climate, it has not hampered our industry’s resilience, our dedication to our profession or the quality of the public relations programming in the Las Vegas valley whose professionals continue to raise the bar year after year.  On behalf of PRSA and the Board of Directors, I want to extend my congratulations to all the winners!” 

The 2009 Pinnacle Award Winners are:

Multicultural Programs

·         Cox Communications - “Cox & here! Networks – Proud to Show our PRIDE!”

Annual Report

·         Cox Communications  - “Cox Las Vegas 2008 Community Report & Success Journal”

Internet

·         Las Vegas Valley Water District -  “LVVWD.COM”

Intranet

·         Las Vegas Valley Water District - “Hydroweb”

Direct Mail

·         Southern Nevada Water Authority - “SNWA Watering Compliance Postcards”

·         Touro University and eurie creative “Touro University Nevada Patient Clinic Mailer”

·         Newsletter: One to Two Colors

·         MassMedia Corporate Communications - “Southern Nevada Real Estate Monthly Newsletter”

Marketing Communications

·         MassMedia Corporate Communications - “Supporting Nevada’s Children Campaign” for State of Nevada Division of Welfare and Supportive Services

The Pinnacle Awards are judged by out-of-state, accredited PRSA members with previous judging experience and exceptional personal public relations practitioner accomplishments. A complete list of winners is available at PRSAPinnacleAwards.com.

Posted in Commentary | No Comments »

Non-profit organization seeks pro bono help

The Nevada Native Plant Society is a small nonprofit organization dedicated solely for educational, scientific and charitable purposes for the stimulation of interest in and the developing of an appreciation for native Nevada plants and their preservation (from the Society’s Articles of Incorporation).

We are looking for graphic design professional willing to work pro bono to help us update our monthly newsletter layout and design up to the 21st century. We would like to develop a template using inexpensive off the shelf software that will allow society to quickly assemble the newsletter as an Adobe pdf file. We would like be able to email the newsletter to members and post it directly to our web site. If you are interested, please contact Fred Edwards (f.edwards@cox.net).

Posted in General Info, Job Bank | No Comments »