To Disclose or Not To Disclose?
June 28, 2009 | by ShelliRAssume that you are the president of PR Results, Inc., a Las Vegas-based public relations firm representing the National Cement and Asphalt Contractor’s Association (NCACA). NCACA has been closely monitoring high-growth communities across the country, like Las Vegas, that are preparing to vote soon on regional transportation and road improvement plans. NCACA has hired your firm to organize and manage a citizen’s group in Las Vegas called Las Vegas Citizens for Active Road Expansion (LVCARE). The group’s sole purpose is to persuade voters to pass Las Vegas’ aggressive road expansion plans (and bring more business to local and national cement and asphalt companies). A reporter from the Las Vegas Herald-Tribune learns about LVCARE and contacts you for information regarding the individuals or organization(s) funding/backing the group. Your client asks you to keep their involvement confidential. Your “gut” tells you to disclose the information; however, you are concerned about losing the business if you go against your client’s wishes.
What do you do?
Click on http://www.prsa.org/aboutUs/ethics/documents/CS3A.pdf to see if your answer is right, according to the PRSA Member Code of Ethics.
Admission is free thanks to our host Eric Jamison, owner of Studio J. Visit their website: www.studiojinc.com.
Thank you to all the members who participated in the annual membership survey. Your thoughts are important to us as we develop programming and services. Each completed entry was put in for a drawing of a Cili’s gift certificate and the winner was Amy Maier.