Archive for the ‘Accreditation (APR)’ Category

Overstating Charges Gets PR Pros in Hot Water

Wednesday, August 5th, 2009

At a time when questionable business practices are being routinely revealed, honesty, fairness and ethical dealings are mandates for public relations professionals and the companies they represent. The practice of claiming compensation or credit for work that was never performed is unethical and weakens the public's trust in the public ...

Exchange free show tickets for coverage = major no-no

Wednesday, April 29th, 2009

Do you deal with entertainment or food reporters who want freebies in exchange for editorial coverage? If you or your organization make undisclosed payments to journalists to publish or broadcast a story, this is what is called "pay for play" and it is against the PRSA Code of Ethics.    Want ...

PRSA members ask, What is a Flog? And how do I know if we have one?

Sunday, April 19th, 2009

Just what is a flog?   A flog is a “fake blog,” where an organization or its representative creates an online forum that appears to be from a private citizen expressing personal opinion or experiences, when, in fact, it is being maintained for hire with an undisclosed agenda and cloaked identities. One ...

April is Accreditation Month at PRSA

Thursday, April 2nd, 2009

During the month of April, PRSA national and the Las Vegas Valley Chapter are hosting special opportunities for you to learn about the Accreditation in Public Relations program, including: From PRSA National: Accelerate Your Career in Public Relations Steps You Can Take Now to Prepare for Your Future Free Webinar, Thursday, April 9, ...

Have you lied on the job? You’re not alone, according to this survey

Thursday, March 19th, 2009

  A recent PR Week survey of 1,700 public relations executives noted: 25% admit that they themselves have lied on the job 39% admit that they exaggerated the truth 44% said they felt uncertain of the ethics of a task they were asked to perform More than 50% have declined a job due to ethical ...

April is a good time to be an APR

Tuesday, April 15th, 2008

All accredited members of PRSA are invited to a special, exclusive breakfast on Wed., Apr. 23, 8-9:30a.m. at Cili. We'll gather, discuss the state of the PR industry in Las Vegas and trends to watch. If you're an APR, please book your schedule and RSVP today. If you'd like to learn more ...

APR Maintenance and Examination Development

Thursday, March 20th, 2008

The Universal Accreditation Board (UAB) recently changed the breakdown for the APR maintenance process and is inviting APRs to contribute to the continual development of the online examination.

A New Year’s Resolution - Accreditation

Wednesday, January 2nd, 2008

Have you been eying PRSA's Accreditation program? It's a new year and there's no better time to take the next step on your career path. We're starting plans for the class of 2008, so please contact the 2008 APR chair, Nancy Syzdek, APR (accreditation@prsalasvegas.com) for more information.