Archive for the ‘Commentary’ Category
Monday, February 1st, 2010
Interesting discussion item from PRSA member Craig Ruark regarding Audi's new "Green Police" campaign...
"How much research should you do before launching a publicity campaign? OR …How do you say I am sorry? Take a look at the following story..."
http://dannybrown.me/2010/01/27/audi-socialmedia-greenpolice-shitstorm/
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Friday, December 4th, 2009
An advertising, marketing, public relations and government relations firm is looking for an Account Executive for its Las Vegas office.
Candidate must have 3-5 years of experience and strong writing skills.
For full details regarding this position and how to apply, log into our chapter's job bank http://prsalasvegas.com/jobs/. This service is free to PRSA ...
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Wednesday, December 2nd, 2009
November 30, 2009
PRSA Las Vegas Valley Chapter Announces Winners of 13th Annual Pinnacle Awards
Las Vegas, NV— Thirteen turned out to be a lucky number for MassMedia Corporate Communications. The Las Vegas agency took home both the Best of Show award for Public Relations Programs and the Best of Show award ...
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Monday, October 26th, 2009
Via the Las Vegas Sun:
"Social media Web sites such as Facebook and Twitter are changing the face of customer relations at major Las Vegas hotels.
Resorts are setting up their own fan pages where executives can monitor customer suggestions on how to improve business, bask in guests’ kudos, offer immediate assistance ...
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Tuesday, October 20th, 2009
It has been my pleasure to serve as president-elect in 2009. I've been astounded by the many hours and personal donations given by our volunteers to develop events and programs that benefit our membership and the profession as a whole. It's a privilege to be involved with such a wonderful group of folks who care so much about their ...
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Wednesday, September 9th, 2009
Misrepresentation of editorial content and/or intentional failure to reveal the source of content is a sticky situation that has cropped up in the news in several iterations over the last few months.
Recent examples are:
• A high-tech public relations firm allegedly engaged its interns to write favorable reviews of computer games. ...
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Wednesday, August 5th, 2009
At a time when questionable business practices are being routinely revealed, honesty, fairness and ethical dealings are mandates for public relations professionals and the companies they represent. The practice of claiming compensation or credit for work that was never performed is unethical and weakens the public's trust in the public ...
Posted in Accreditation (APR), Commentary, PR News | No Comments »
Sunday, June 28th, 2009
Assume that you are the president of PR Results, Inc., a Las Vegas-based public relations firm representing the National Cement and Asphalt Contractor’s Association (NCACA). NCACA has been closely monitoring high-growth communities across the country, like Las Vegas, that are preparing to vote soon on regional transportation and road improvement ...
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Monday, June 22nd, 2009
There are great dilemmas in wartime communication. Accurate public reporting of military activities is a crucial tool for military communicators to gain and maintain support from civilian leadership for military operations. To reduce the confusion inherent in wartime communication, there must be a firewall separation between Public Affairs (PA) and ...
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Thursday, May 28th, 2009
Thank you to all the members who participated in the annual membership survey. Your thoughts are important to us as we develop programming and services. Each completed entry was put in for a drawing of a Cili's gift certificate and the winner was Amy Maier.
Are you curious about the results? ...
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