Archive for the ‘PR News’ Category

Board Announces Job Bank Sponsorship Opportunity

Thursday, August 21st, 2008

After much consideration, the board of directors has voted in favor of making the PRSA-LVVC Job Bank a free service on the chapter website once a sponsor(s) at the Annual Job Bank Backer level has been found. This decision was based on member and nonmember feedback that at times it can ...

Defending PR

Monday, June 9th, 2008

On June 1, 2008, CBS Legal Analyst, Andrew Cohen issued a commentary prompted by the events surrounding the publication of former White House Press Secretary, Scott McClellan’s book, “What Happened” that includes confessions about deceptions during his tenure. In this commentary, Cohen expressed the opinion that the PR industry was ...

Western District Wrap-Up (Part I)

Saturday, April 26th, 2008

Kudos to the Tuscon and Phoenix chapters for a great 2008 Western District Conference. Las Vegas was well represented with four of our crew (Amy Brooks, Tom Bradley, Sonya Ruffin, APR, and me) mixing and mingling throughout the great sessions and social events. Here are some of the highlights: -Friday morning ...

Crisis Comms gets ink in the LV Business Press

Thursday, March 20th, 2008

Steve Gray, who presented at a chapter luncheon last year, did a nice write up in the Las Vegas Business Press about the importance of crisis communications planning. Check it out.

Is your mom online?

Monday, March 17th, 2008

Check out this article on eMarketer. If you're trying to reach moms, you best be getting your messages online. According to a 2007 survey they're citing, 86 percent of women who had at least one child in their household go online. Are you messaging to this demographic? What's been your ...

Are you managing a millennial?

Thursday, February 28th, 2008

So you have members of your staff that are straight out of college and/or in their twenties? Well, you've got a millennial on your hands and chances are, their approaches to work may be a bit different than yours. Check out this article in the Dallas Morning News that talks ...

Can you tell a blogger to buzz off?

Saturday, February 16th, 2008

The New York Times recently posted a fascinating account of how Target is apparently responding to bloggers - or not responding for that matter. It's clear that we need to reexamine our definition of "reporter" and reallocate resources to remain responsive and transparent in our relationships. On the other hand, ...

Las Vegas Public Relations in the News

Tuesday, January 15th, 2008

Did you catch the Jan. 14 PR Blitz in Las Vegas Business Press? Thanks to all of our local practitioners who underscored the growth and impact of our profession. Read on... Call them "Holly's Angels," the all-female, fast-moving public relations firm practicing a mix of marketing, advertising, special-event planning, direct mail ...

Crisis Communications: The Essentials

Thursday, January 3rd, 2008

Hardly a day goes by when I don’t have a pang of sympathy for the PR professional behind any emerging situation. You just know there’s more to the story and that a very dedicated someone has been working OT to refine crisis messaging and get everyone on the same point. ...

Falling on Deaf Ears?

Thursday, January 3rd, 2008

Check out this interesting article in the New York Times regarding measuring radio listenership. It poses some interesting implications about how we pitch to radio to reach our audiences, especially younger demographics.