Archive for the ‘Social Media’ Category

Free Social Media Insights

Tuesday, October 6th, 2009

"You’ll laugh, you’ll cry, you’ll change your business model."  This week, PRSA and 2009 International keynoter Bob Garfield kicked off "30 Days of Chaos," a free month-long program based on Garfield's new book, "The Chaos Scenario." This program is dedicated to preparing for the digital future of media and marketing, and will ...

Social Media Spotlight: Company Settles Case of Reviews it Faked

Thursday, July 16th, 2009

The New York Times reports (may require free registration): Lifestyle Lift, a cosmetic surgery company, has reached a settlement with the State of New York over its attempts to fake positive consumer reviews on the Web, the New York attorney general’s office said Tuesday. The company had ordered employees to pretend they were ...

PRSA members ask, What is a Flog? And how do I know if we have one?

Sunday, April 19th, 2009

Just what is a flog?   A flog is a “fake blog,” where an organization or its representative creates an online forum that appears to be from a private citizen expressing personal opinion or experiences, when, in fact, it is being maintained for hire with an undisclosed agenda and cloaked identities. One ...

Winners Announced for Complimentary Passes to “Social Media for Communicators” Conference

Monday, March 9th, 2009

Congratulations to PRSA Las Vegas Valley Chapter members Cynthia Sell and Anne Tarbox who were selected in Friday's drawing to receive complimentary passes to the Social Media for Communicators conference at Wynn Las Vegas, March 12 and 13!  PRSA’s national office has partnered with Ragan Communications to host this unique opportunity ...

Mobile phone images and video as an art form

Wednesday, June 4th, 2008

There’s a movement afoot. It’s being led by a self-proclaimed “DigiVangelist.” Christopher Coppola—filmmaker, nephew of Francis Ford Coppola and brother of Nicolas Cage—is on a mission to both educate and entertain with his own version of YouTube and MySpace. Coppola’s goal is to bring what he calls the PAH FEST, which stands ...

Western District Wrap-Up (Part I)

Saturday, April 26th, 2008

Kudos to the Tuscon and Phoenix chapters for a great 2008 Western District Conference. Las Vegas was well represented with four of our crew (Amy Brooks, Tom Bradley, Sonya Ruffin, APR, and me) mixing and mingling throughout the great sessions and social events. Here are some of the highlights: -Friday morning ...

Ethics Watch: How do ethics play into word of mouth marketing?

Wednesday, March 19th, 2008

Check out this Christian Science Monitor article on efforts to keep word of mouth marketing ethical – when we can do practically anything online, under the cover of anonymity, things get tricky where ethics are concerned. Who's that selling at your (online) door? By Gloria Goodale | Staff writer of The Christian ...

FeedBurner provides measurement of RSS feeds

Tuesday, March 18th, 2008

For those public relations practitioners concerned with measuring the effectiveness of new media — and that should be all of us — FeedBurner provides some powerful metrics for RSS feeds. I realize that the term RSS is still confusing to some of us. If that’s the case for you, I recommend ...

Social media conference report: day three

Friday, March 7th, 2008

What I learned today…where to begin? The morning session was done by Angela Sinickas, ABC. Her social media measurement comments were so very helpful. I jotted down a whole long list of useful tools/sites: Alexa Andiamo Blogpulse BoardTracker Compete CustomScoop CyberAlert Delicious Digg Flickr Google Alerts IceRocket Technorati Tumblr Tweeterboard Wikiscanner Xinu YouTube If you find yourself engaged in social media communications, be sure you know how to measure results.

Social media conference report: day two

Thursday, March 6th, 2008

This morning opened with a rousing and entertaining presentation by David Pogue, livened up a bit (ironically) by technology glitches. He had to improvise for 10 minutes or so while technicians tried to get his notebook to talk to their projector for his PowerPoint presentation. For those of you unfamiliar ...