Archive for the ‘Social Media’ Category

Mobile phone images and video as an art form

Wednesday, June 4th, 2008

There’s a movement afoot. It’s being led by a self-proclaimed “DigiVangelist.” Christopher Coppola—filmmaker, nephew of Francis Ford Coppola and brother of Nicolas Cage—is on a mission to both educate and entertain with his own version of YouTube and MySpace. Coppola’s goal is to bring what he calls the PAH FEST, which stands ...

Western District Wrap-Up (Part I)

Saturday, April 26th, 2008

Kudos to the Tuscon and Phoenix chapters for a great 2008 Western District Conference. Las Vegas was well represented with four of our crew (Amy Brooks, Tom Bradley, Sonya Ruffin, APR, and me) mixing and mingling throughout the great sessions and social events. Here are some of the highlights: -Friday morning ...

Ethics Watch: How do ethics play into word of mouth marketing?

Wednesday, March 19th, 2008

Check out this Christian Science Monitor article on efforts to keep word of mouth marketing ethical – when we can do practically anything online, under the cover of anonymity, things get tricky where ethics are concerned. Who's that selling at your (online) door? By Gloria Goodale | Staff writer of The Christian ...

FeedBurner provides measurement of RSS feeds

Tuesday, March 18th, 2008

For those public relations practitioners concerned with measuring the effectiveness of new media — and that should be all of us — FeedBurner provides some powerful metrics for RSS feeds. I realize that the term RSS is still confusing to some of us. If that’s the case for you, I recommend ...

Social media conference report: day three

Friday, March 7th, 2008

What I learned today…where to begin? The morning session was done by Angela Sinickas, ABC. Her social media measurement comments were so very helpful. I jotted down a whole long list of useful tools/sites: Alexa Andiamo Blogpulse BoardTracker Compete CustomScoop CyberAlert Delicious Digg Flickr Google Alerts IceRocket Technorati Tumblr Tweeterboard Wikiscanner Xinu YouTube If you find yourself engaged in social media communications, be sure you know how to measure results.

Social media conference report: day two

Thursday, March 6th, 2008

This morning opened with a rousing and entertaining presentation by David Pogue, livened up a bit (ironically) by technology glitches. He had to improvise for 10 minutes or so while technicians tried to get his notebook to talk to their projector for his PowerPoint presentation. For those of you unfamiliar ...

Social media conference report: day one

Wednesday, March 5th, 2008

I have the privilege this week of representing PRSA-LVVC at the Social Media for Communicators conference presented by Ragan Communications and PRSA. The conference is at The Wynn, a beautiful and convenient setting. Today marked the “UnConference” and all LVVC members were invited to attend free of charge. I know at ...