Archive for March, 2008

Featured Job: Community Relations Mgr.

Sunday, March 30th, 2008

Have experience dealing with county commissioners and council members? Cash America/SuperPawn has an opening for a community relations manager position. Just log on to our chapter’s job bank http://prsalasvegas.com/jobs/  (free to PRSA Las Vegas chapter members and $20 for a six month subscription to non-members) for full details regarding this position and other posted ...

Nominations for PRSA’s National Leadership open

Thursday, March 27th, 2008

I just received this from Cheryl I. Procter-Rogers, APR, Fellow PRSA who is the 2008 PRSA National Nominating Committee Chair. I encourage all eligible members to consider throwing his/her hat in the ring. If you're not eligible, it's something to work toward for future years.

Who’s going to Western District Conference?

Monday, March 24th, 2008

Tom Bradley will be attending the Western District Conference (Apr. 24-25) as the Chapter's representative on the WD Board. I'll be going since I'm the WD Board secretary. Amy Brooks will be presenting at the Quick Start program about our outstanding chapter finance efforts over the last few years. Are ...

APR Maintenance and Examination Development

Thursday, March 20th, 2008

The Universal Accreditation Board (UAB) recently changed the breakdown for the APR maintenance process and is inviting APRs to contribute to the continual development of the online examination.

Crisis Comms gets ink in the LV Business Press

Thursday, March 20th, 2008

Steve Gray, who presented at a chapter luncheon last year, did a nice write up in the Las Vegas Business Press about the importance of crisis communications planning. Check it out.

Ethics Watch: How do ethics play into word of mouth marketing?

Wednesday, March 19th, 2008

Check out this Christian Science Monitor article on efforts to keep word of mouth marketing ethical – when we can do practically anything online, under the cover of anonymity, things get tricky where ethics are concerned. Who's that selling at your (online) door? By Gloria Goodale | Staff writer of The Christian ...

FeedBurner provides measurement of RSS feeds

Tuesday, March 18th, 2008

For those public relations practitioners concerned with measuring the effectiveness of new media — and that should be all of us — FeedBurner provides some powerful metrics for RSS feeds. I realize that the term RSS is still confusing to some of us. If that’s the case for you, I recommend ...

Is your mom online?

Monday, March 17th, 2008

Check out this article on eMarketer. If you're trying to reach moms, you best be getting your messages online. According to a 2007 survey they're citing, 86 percent of women who had at least one child in their household go online. Are you messaging to this demographic? What's been your ...

Social media conference report: day three

Friday, March 7th, 2008

What I learned today…where to begin? The morning session was done by Angela Sinickas, ABC. Her social media measurement comments were so very helpful. I jotted down a whole long list of useful tools/sites: Alexa Andiamo Blogpulse BoardTracker Compete CustomScoop CyberAlert Delicious Digg Flickr Google Alerts IceRocket Technorati Tumblr Tweeterboard Wikiscanner Xinu YouTube If you find yourself engaged in social media communications, be sure you know how to measure results.

Social media conference report: day two

Thursday, March 6th, 2008

This morning opened with a rousing and entertaining presentation by David Pogue, livened up a bit (ironically) by technology glitches. He had to improvise for 10 minutes or so while technicians tried to get his notebook to talk to their projector for his PowerPoint presentation. For those of you unfamiliar ...