Archive for April, 2009

Exchange free show tickets for coverage = major no-no

Wednesday, April 29th, 2009

Do you deal with entertainment or food reporters who want freebies in exchange for editorial coverage? If you or your organization make undisclosed payments to journalists to publish or broadcast a story, this is what is called "pay for play" and it is against the PRSA Code of Ethics.    Want ...

PRSA Scholarship Deadline Extended

Monday, April 20th, 2009

The 2009 PRSA Scholarship deadline has been extended from April 30th to May 8th.  This year the scholarship will be awarded to two Communications students with an interest in the public relations profession.  The scholarship - aptly named the Career Jump Start Scholarship Package - will consist of professional membership to ...

PRSA members ask, What is a Flog? And how do I know if we have one?

Sunday, April 19th, 2009

Just what is a flog?   A flog is a “fake blog,” where an organization or its representative creates an online forum that appears to be from a private citizen expressing personal opinion or experiences, when, in fact, it is being maintained for hire with an undisclosed agenda and cloaked identities. One ...

April 17 Monthly Luncheon Seminar: Politics, Popularity, & Pundits: How the Governor’s Office is Getting the Message Out

Friday, April 3rd, 2009

Time: 11:30 a.m. networking, 12 p.m. lunch and presentation, 1 p.m. presentation concludes Description: Since Nevada Governor Jim Gibbons' election, his policies and actions have been fodder for frequent criticism by the news media. Regardless of political affiliation, PR professionals want to hear what his staff are doing to engage capitol media ...

April is Accreditation Month at PRSA

Thursday, April 2nd, 2009

During the month of April, PRSA national and the Las Vegas Valley Chapter are hosting special opportunities for you to learn about the Accreditation in Public Relations program, including: From PRSA National: Accelerate Your Career in Public Relations Steps You Can Take Now to Prepare for Your Future Free Webinar, Thursday, April 9, ...