Archive for October, 2009

PRSA’s New Advocacy Campaign: The Business Case for Public Relations

Wednesday, October 28th, 2009

PRSA is excited to announce the introduction of "The Business Case for Public RelationsTM," a PRSA-led advocacy campaign for the public relations industry. The Business Case is intended to foster more accurate and better-informed perceptions surrounding the value and roles of public relations. The goal of the Business Case is to ...

Reputation Management: The Gaming Industry and Social Media

Monday, October 26th, 2009

Via the Las Vegas Sun: "Social media Web sites such as Facebook and Twitter are changing the face of customer relations at major Las Vegas hotels. Resorts are setting up their own fan pages where executives can monitor customer suggestions on how to improve business, bask in guests’ kudos, offer immediate assistance ...

2010 Chapter Elections

Tuesday, October 20th, 2009

It has been my pleasure to serve as president-elect in 2009. I've been astounded by the many hours and personal donations given by our volunteers to develop events and programs that benefit our membership and the profession as a whole. It's a privilege to be involved with such a wonderful group of folks who care so much about their ...

Free Social Media Insights

Tuesday, October 6th, 2009

"You’ll laugh, you’ll cry, you’ll change your business model."  This week, PRSA and 2009 International keynoter Bob Garfield kicked off "30 Days of Chaos," a free month-long program based on Garfield's new book, "The Chaos Scenario." This program is dedicated to preparing for the digital future of media and marketing, and will ...