Who:             The Public Relations Society of America (PRSA) Western District Conference presented by Fleishman-Hillard 

When:           April 28-30, 2010                        

What:            A two-day communications conference featuring industry leaders and cutting-edge workshop to will provide public relations and marketing professionals with valuable tools and insight to strategically navigate through today’s rapidly changing communications landscape. 

Keynote Speaker: Mark Weiner, Author & CEO of PRIME Research

Unleashing the Power of PR: Using case studies from his best-selling book and consultative best practices in public relations, Mr. Weiner will discuss how practitioners can establish value in their organizations and within the industry.

 Session Topics:

• Mastering Web Video Strategy for PR
• Strategic Social Media
• Community Marketing
• Crisis Communications
• 10 Ways Social Media will Change in 2010
• Social Media Ethics and Policy
• Content Marketing for Public Relations Professionals
• Quantitative and Qualitative

Cost:              Register online at www.prsawdc.org

• Early Registration Ends March 18, 2010
• $185.00 PRSA and PRSSA Member
• $225.00 Non-Member
• Conference Admission after March 18, 2010
• $225.00 PRSA and PRSSA Member
• $255.00 Non-Member

 Where:          Riviera Resort & Spa (www.psriviera.com), 1600 North Indian Canyon Drive, Palm Springs, CA 92262

http://dannybrown.me/2010/01/27/audi-socialmedia-greenpolice-shitstorm/

View the invitation. As a courtesy, please RSVP. 

The Executive Committee is in town for their winter meeting Jan. 22-23. You can follow updates from the meeting on Twitter.

This new communications vehicle will continue to deliver a concise summary of the day’s top articles of interest to public relations professionals. It will also incorporate PRSA news, notices and offers, all of which we have been communicating through separate e-mails. Each day of the week, the new Issues & Trends will have a different theme, and content will be organized accordingly: 

To ensure that you receive the new Issues & Trends, you must change your communications options in MyPRSA if you have not already opted in to receive this publication. To do so:

1. Log in to MyPRSA.
2. Click the “E-Mail Preferences” tab.
3. Check the box next to “PR Issues and Trends.”
4. Click “submit.” 

If you need assistance with MyPRSA, let us know at helpdesk@prsa.org and we’ll gladly help you out. I’m confident that you will enjoy the new Issues & Trends, which will continue to provide valuable news and information while reducing the volume of e-mail you receive from us, and I hope you’ll agree! 

Sincerely,

 
William M. Murray, CAE
PRSA President and Chief Operating Officer

The individual or agency will report to the G-A Board of Directors, through the VP of Public Relations/Marketing (a retired journalist/PR pro/ex-PRSA member).  Support would include professional back-up to VP-PR/Marketing in contacting media with Jubilee Year story ideas/special events; writing/planting feature articles/news releases; suggesting collaterals and otherwise offering creative ideas for making this historic observance a local benchmark barbershop musical event to be remembered.  They’re hoping to pull out all stops and go the whole nine yards!

Pro-bono enticements could include, but not be limited to, joint website links, complimentary tickets to the gala 50^th Show on May 22 and other chorus performances, and comp ads in show programs/the chorus newsletter.

The person will also be encouraged to offer up creative ideas/hands-on skills in helping the Chapter fulfill its current objectives in support of its primary mission as an educationally-oriented nonprofit.  These objectives for 2010 and beyond include:

1. Raising $10,000 from 2010 show program ads and community fundraising efforts; the latter using a new Chapter-developed, formal prospectus aimed at local small businesses, corporations and grant-giving organizations.
2. Doubling the chorus’ active roster of singers.
3. Tripling to nine the number of annual revenue-generating chorus singing performances throughout the Las Vegas Valley.
4. Helping produce an interesting online/emailed Chapter newsletter.
5. Helping build a vibrant and exciting new website.
6. Helping establish an ongoing, effective revenue-producing, community-benefitting annual Valentine’s Day sing-out program.

To learn more about this opportunity, contact:

Larry Litchfield
VP-Public Relations & Marketing, The GAMBLE-AIRES
(702) 451-1328  |  (702) 460-0532-cell  |  (702) 458-3232-fax
Larry-GALVpr@cox.net  |  www.gambleaires.com

The Resource/Document Share feature is a new benefit accessible exclusively by IPA members in 2009. The resources can include case studies, tips lists, sample materials, how-to articles and other original content that can benefit IPs. Please follow copyright law and avoid submitting forms of a legal nature. Please send all submissions to the IPA staff liaison, Will Titus - william.titus@prsa.org - by Dec. 31, 2009.

“Once again, the Review-Journal Business section is asking the local business community for its help in compiling our survey of local companies and executives about their plans, expectations and goals for the upcoming business year. The survey results will be used to prepare stories for the daily Business section and its sister publication, the Las Vegas Business Press. The questionnaire is accessible through the Review-Journal and Business Press Web sites and should take about 15 minutes to complete…While names and contact information are not required, we would appreciate it if you would include that information with your submission if you would be willing to be interviewed for the stories. Even if you would not like to be contacted by a reporter, please include as much information as possible and any additional comments for each question. Please complete the survey by Dec. 18 so we can begin compiling the results.”

To complete the survey, visit http://www.lvrj.com/promotions/business_survey_2010.html.

Candidate must have 3-5 years of experience and strong writing skills.

For full details regarding this position and how to apply, log into our chapter’s job bank http://prsalasvegas.com/jobs/. This service is free to PRSA Las Vegas Valley Chapter members and $20 for a six-month subscription for non-members.

PRSA Las Vegas Valley Chapter Announces Winners of 13^th Annual Pinnacle Awards

Las Vegas, NV— Thirteen turned out to be a lucky number for MassMedia Corporate Communications. The Las Vegas agency took home both the Best of Show award for Public Relations Programs and the Best of Show award for Tools and Techniques at the Public Relations Society of America – Las Vegas Valley Chapter’s 13^th annual Pinnacle Awards Ceremony, held November 12 at the Springs Preserve.

Michelle Mosbacher with Harrah’s Entertainment took home the award for Newcomer of the Year.

MassMedia received its Best of Show award for Public Relations Programs for its “Supporting Nevada’s Children Campaign” developed for the State of Nevada Division of Welfare and Supportive Services. This campaign also earned a Pinnacle Award in the Marketing Communications category. The agency received its Best of Show award for Tools and Techniques for the Southern Nevada Real Estate Monthly Newsletter. This piece earned a Pinnacle Award in the Newsletters category.

Pinnacle entries are accepted in two divisions, Public Relations Programs and Tools and Techniques, which include a combined 32 subcategories. Three award levels are presented:  Award of Merit, Award of Excellence, and Pinnacle Award. Best of Show awards are given to the top entries in each category. This year the chapter also presented its individual award for Newcomer of the Year, which recognized an outstanding practitioner who has been in full-time practice for less than five years.

The Pinnacle Awards competition is open to public relations professionals, agencies, and non-profit and public and private sector organizations in southern Nevada, southern Utah and northern Arizona.

“This annual awards program allows our dedicated public relations professionals to showcase their finest work, and this year was no exception,” said Diane Gibes, president of the PRSA Las Vegas Valley Chapter.  “While we, too, have felt the impact of this current economic climate, it has not hampered our industry’s resilience, our dedication to our profession or the quality of the public relations programming in the Las Vegas valley whose professionals continue to raise the bar year after year.  On behalf of PRSA and the Board of Directors, I want to extend my congratulations to all the winners!” 

The 2009 Pinnacle Award Winners are:

Multicultural Programs

·         Cox Communications - “Cox & here! Networks – Proud to Show our PRIDE!”

Annual Report

·         Cox Communications  - “Cox Las Vegas 2008 Community Report & Success Journal”

Internet

·         Las Vegas Valley Water District -  “LVVWD.COM”

Intranet

·         Las Vegas Valley Water District - “Hydroweb”

Direct Mail

·         Southern Nevada Water Authority - “SNWA Watering Compliance Postcards”

·         Touro University and eurie creative “Touro University Nevada Patient Clinic Mailer”

·         Newsletter: One to Two Colors

·         MassMedia Corporate Communications - “Southern Nevada Real Estate Monthly Newsletter”

Marketing Communications

·         MassMedia Corporate Communications - “Supporting Nevada’s Children Campaign” for State of Nevada Division of Welfare and Supportive Services

The Pinnacle Awards are judged by out-of-state, accredited PRSA members with previous judging experience and exceptional personal public relations practitioner accomplishments. A complete list of winners is available at PRSAPinnacleAwards.com.