Free PRSA Webinar on Marketing Synergy
October 3, 2008 | by Lori Bachand, APR |
In an ongoing effort to provide professional development to the PR community in these challenging economic times, PRSA’s national office is hosting one free webinar each quarter. Members and nonmembers may dial in to the session for free, but please register early.
How 30 Years of Communications Lessons Helped Detroit Create a Positive New Brand Image
Thursday, October 9
12-1 p.m. PDT
”The D Brand” — Detroit’s official tourism, meeting & convention, and community development brand — was launched in early 2007 after an extensive, year-long development process involving Detroit Metro Convention & Visitors Bureau staff, outside counsel and interested shareholders throughout the community.
Hear the strategy behind Detroit’s bold new brand image and learn how simple lessons acquired during 30 years in travel industry marketing communications helped create a strategic brand position, as well as aggressive marketing tactics, that helped change long-held, negative perceptions about America’s 11th largest metro area, producing dramatic, measurable results in just 18 months.
By attending this webinar, you will learn about:
· Taking a more strategic approach to repositioning a brand.
· “Six Steps to Success” culled from 30 years of hands-on marketing communications experience.
· Creating tactics that support the new strategy, and updating your communications and marketing plan for changing situations
Click here for more information and to register for this free session.
