PRSA National Introduces the New Issues & Trends
January 6, 2010 | by Amy Bouchard Brooks |PRSA members have told us that our daily news digest e-mail, “Issues & Trends,” is among their most valued member benefit. At the same time, some members have found the overall volume of e-mail they receive from PRSA to be overwhelming. As a result, we’re taking another important step forward in cutting back our e-mail volume with the launch of a consolidated daily publication next week.
This new communications vehicle will continue to deliver a concise summary of the day’s top articles of interest to public relations professionals. It will also incorporate PRSA news, notices and offers, all of which we have been communicating through separate e-mails. Each day of the week, the new Issues & Trends will have a different theme, and content will be organized accordingly:
|
Day |
Theme |
Content |
|
Monday |
Career |
Mondays will feature job listings, career articles, job listing feeds and other career resources. |
|
Tuesday |
Learning |
Tuesdays will provide Professional Development opportunities and featured sessions, free webinar listings and APR seminar listings. |
|
Wednesday |
Section |
Wednesdays will list information pertaining to Professional Interest Section seminars, resources, newsletters and networking information. |
|
Thursday |
Membership |
Thursdays will offer leader resources and news, and feature Chapter highlights, and member highlights, benefits and resources. |
|
Friday |
PRSA |
Fridays will share general PRSA news. |
To ensure that you receive the new Issues & Trends, you must change your communications options in MyPRSA if you have not already opted in to receive this publication. To do so:
- Log in to MyPRSA.
- Click the “E-Mail Preferences” tab.
- Check the box next to “PR Issues and Trends.”
- Click “submit.”
If you need assistance with MyPRSA, let us know at helpdesk@prsa.org and we’ll gladly help you out. I’m confident that you will enjoy the new Issues & Trends, which will continue to provide valuable news and information while reducing the volume of e-mail you receive from us, and I hope you’ll agree!
Sincerely,
William M. Murray, CAE
PRSA President and Chief Operating Officer
