Accreditation

Accreditation in Public Relations (APR)
APR (Accreditation in Public Relations) is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Individuals are selected based on broad knowledge, strategic perspective, and sound professional judgment.

What is Accreditation?
Accreditation is a voluntary certification program for public relations professionals, administered by the Public Relations Society of America.

What is the purpose of Accreditation?
The purpose is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation Accredited in Public Relations (APR) signifies a high professional level of experience and competence.

Why become Accredited?
APR is a symbol of professionalism. It demonstrates that individuals have the knowledge, ethics and experience that set them apart. Increasingly, job listings are specifying APR preferred. Many senior public relations professionals have been outspoken in support of Accreditation.

Who is Eligible?
Members of partner organizations who have at least five years of paid, full- time experience in the professional practice of public relations, or in the teaching or administration of public relations courses in an accredited college or university. Also, non-members who belong to member organizations of the North American Public Relations Council (NAPRC) and who meet the same requirements as Members are eligible. Please contact PRSA Headquarters for details.

What are the costs?
The fee for PRSA members is $275. The fee for members of other Partner Organizations is $385. The fee for non-members equals the fully allocated cost of administering the Examination. Additionally, non-members must pay an annual maintenance fee equal to PRSA member dues ($225).

The Examination Process
The process involves six steps:
1. Apply for Eligibility
2. Complete Readiness Review Questionnaire
3. Participate in Readiness Review
4. Request Coaching, Mentoring, Support Services
5. Schedule Your Examination
6. Take the Examination

The Readiness Review
The Readiness Review is a one to two-hour session with three review panelists, which includes submission of answers to a series of advance questions about a candidate's professional experience, a portfolio review and a discussion between the panelists and the candidate. The panelists will assess the candidate's readiness to take the examination. The candidate must successfully advance from the Readiness Review in order to take the examination.

The candidate must submit four copies of Readiness Review questionnaire to local APR chair at least 15 business days in advance of the scheduled review.

For More Information
See PRSA National Accreditation and the Universal Accreditation Board.

The Las Vegas Valley Chapter has a strong APR program with training and workshops geared toward helping members earn their accreditation. Please contact us or send an email to accreditation -at- prsalasvegas.com.

Accredited Las Vegas Valley Chapter Members:
Vince Alberta, APR
Lori Bachand, APR
Amy Bouchard, APR
Kassi Belz, APR
Roger D. Buehrer, APR, Fellow PRSA
Kirsten Cannon, APR
Holly Clark, APR
Jesse Davis, APR
Gael Hancock, APR
Betty Hollister, APR
Dawn Merritt, APR
Lori Nelson, APR
Detra Page, APR 
Cheryl Persinger, APR
Earnest Phillips, APR
Sonya Ruffin, APR
Shelli Ryan, APR, Fellow PRSA
Jennifer Schuricht, APR
Mark Severts, APR
Rob Stillwell, APR
Lisa Story, APR
James Stover, APR
Nancy Syzdek, APR
Vicki Taylor, ABC, APR
Jennifer Wenk, APR
Nicole Wolf, APR

Accreditation Maintenance
To maintain your Accreditation, you should accumulate points in continuing education, professionalism or public service over a three-year period. See Maintenance of Accreditation.

APR oval