April 2021 Member Spotlight - Rina Foster, APR

Rina Foster, APR

Q: What are your hobbies?

A: I started running two years ago when I decided to run my first half marathon. When I signed up the longest I had ever run was a 5k (3.1 miles). At the end of this month, I will have logged 1,000 miles over two years, which is an accomplishment for someone who never used to run! Today, running has become an important part of my life. I lace up my shoes and hit the roads to process all the thoughts of the day, week, month - it’s therapy!

I am also an avid reader. It is tough to find the time when you have young kids, but in between the moments of craziness, you can usually find me highlighting the pages of a business book or working my way through a non-fiction bestseller. 

I also love taking the boat out on Lake Mead during the summer. Is it summer yet?

Q: What does PRSA mean to you?

A: PRSA means connection and personal growth. Over the last several years I have had the opportunity to hold leadership positions within our local chapter and at the regional level through PRSA Western District. Those opportunities have helped me grow personally and professionally. I have also been able to mentor future PR leaders through PRSA’s mentoring program and help cultivate their enthusiasm for the profession, which in turn, has strengthened my love for what we do.

I have met so many incredible people who all share the same values of supporting one another, growing and learning. Through PRSA’s special interest groups I have been able to connect with agency owners, independent practitioners and APRs from across the country who have had similar challenges to mine and learn about their experiences. It’s been incredibly valuable in helping me grow my company.

Q: What was the most notable moment of your career so far?

A: I have been really fortunate to have so many! I started my own business (84 Communications), earned my APR, opened a billion-dollar resort-casino and imploded another casino – to name a few – but I think the most notable moment of my career was accepting a position to work at The Integer Group, the world’s leading commerce agency and a member of Omnicom Group Inc.

This was by far one of the most challenging positions I have had in my career, but I wouldn’t be who I am today if I didn’t work at this agency. The people I worked with were so insanely talented, the clients were world-class brands, and the work we produced was big, needle-moving campaigns. That position taught me so much about leadership and helped me hone my critical thinking and communications skills. The people I worked with continue to be great friends today and have helped me grow my company.

Q: Why did you decide to enter PR?

A: I come from a long line of journalists and I originally thought I wanted to be a broadcast journalist -- the next Katie Couric, actually. I didn’t know there was a profession called public relations. When I was in college I took a public relations course and I really loved the idea of connecting an organization to its publics; informing people, motivating behavior and shaping perception. There are so many different aspects of public relations that are so valuable to companies in any industry. I knew that if I could communicate and do it effectively I could work anywhere and that was appealing to me.

Q: What is the most profound lesson you have learned in life so far?

A: This is a hard question! I’ve learned so many life lessons it’s really hard to pick one. I’d say one of the most important lessons I have learned is to bring the joy. Every. Freaking. Day. It’s a core value of my business and it’s a value in my life. You have to choose to have a positive outlook and to ground yourself in gratitude. I have had some really hard, pivotal events in my life where I had to make a conscious choice to keep going and keep showing up. Life is hard and you are guaranteed struggle, pain and sadness, but you get to choose how you react. So, keep going and keep bringing the joy!

I also often tell new PR professionals to add value and contribute. It can be scary when you are in your first job, or even your third job, and you are in a room full of people you do not know. But, you are in the room for a reason. Someone decided to add you to that meeting because they value your perspective. So, share it!