Meeting/Event Information

Calculating the ROI On Your Communications

February 20, 2019
11:30 AM - 1:00 PM

Ferraro's Italian Restaurant & Wine Bar
4480 Paradise Road
Las Vegas, NV 89169

Measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it—how it increases revenue or reduces expenses. This luncheon will show many examples of how other organizations have calculated the return on investment (ROI) for both internal and external communication.

Angela Sinickas, ABC, IABC Fellow and CEO of Sinickas Communications, Inc will help you build measurements into your communication planning process in a way that you can later calculate the return on your organization's communication investment. Specifically, we'll cover how to:

  • Set measurable communication objectives that connect internal and external communication activities to business results based on changed audience behaviors.
  • Conduct a variety of internal and external measures on messages, channels and outcomes to see how effective your communications are.
  • Calculate the incremental return on investment (ROI) for specific communication campaigns or channels.

Angela Sinickas, ABC, IABC Fellow, is CEO of Sinickas Communications, Inc. (, an international consulting firm that has worked with 25% of the Fortune largest 100 global companies. Author of the manual How to Measure Your Communication Programs, Angela has written over 150 articles, has spoken at conferences in 32 countries, and has received two dozen international-level communication awards. In 2016 she was named PR News’ Research Expert of the Year.



$35.00 Member Registration
$28.00 Earlybird rate before February 15

$40.00 Nonmember Registration
$35.00 Earlybird rate before February 15

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