Meeting/Event Information

How To Build A Scalable Content Strategy for Effective Social Campaigns

April 17, 2019
11:30 AM - 1:00 PM

Ferraro's Italian Restaurant & Wine Bar
4480 Paradise Road
Las Vegas, NV 89169

Social media is a vital communications channel for any business. In this session, you'll get a step-by-step overview to building a content strategy for large, small and not-for-profit organizations from digital marketing leader Beverly Jackson, vice president of social strategy at MGM Resorts International.

This strategic guide is essential in any social media and communications tool kit and will provide a framework for successful engagement, awareness and brand reputation.

Beverly is the VP, Social Portfolio Strategy at MGM Resorts International. MGM Resorts International is one of the world’s leading global hospitality and entertainment companies, operating a portfolio of destination resort brands including Aria, Bellagio, MGM Grand, Mandalay Bay, Luxor and The Mirage.  As the Vice President of Social Portfolio Strategy, Beverly sets the strategic direction for social campaigns across the MGM Resorts brand portfolio. She researches, develops, establishes and amplifies the brand voice across new and emerging platforms. As a digital marketing champion for the Company, she works with the internal agency account and creative teams to develop engaging brand storytelling strategies across multiple media platforms. 

As an experienced digital marketing leader, Beverly has a passion for disruptive brand strategies and innovation. She speaks regularly about key learning’s for brands on leveraging content and social strategies at scale. Beverly has worked with some of the most iconic media and entertainment brands to create compelling content across platforms.  This omni-channel approach has successfully delivered key insights, metrics and business winning ROI.


$40.00 Nonmember Registration
$35.00 Earlybird rate before April 12

$35.00 Member Ticket
$28.00 Earlybird rate before April 12

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