President's Report

As communicators, we’re often trained to look outward toward media, stakeholders and the communities we serve. But one of the most important reminders I’ve seen recently is this: our most critical audience may be inside our own organizations.

This month’s PRSA Strategies & Tactics issue on “Internal Comms Rewired” reinforces what many of us are experiencing. Internal communication can’t rely on “getting the message out.” Today’s workforce is asking deeper questions: Why does this matter? What does it mean for me? How should I show up?

We already have the skills. The opportunity is to apply them internally with the same rigor we bring to external campaigns:

When we connect the dots between our communications efforts and engagement, retention and organizational outcomes, we demonstrate real business impact and strengthen our seat at the table.

This is an area we’ll continue to build on as a chapter, through future programming and shared resources. Until then, I encourage you to take a closer look at your internal audiences. Are you simply informing, or are you influencing behavior, engagement and results?

Cheers,
Courtney Fogle, APR

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Pinnacle Awards

2026 Pinnacle Awards: Key Dates & How to Prepare

The 2026 Pinnacle Awards mark the 30th annual celebration of outstanding public relations work in Southern Nevada. With an expanded eligibility window spanning nearly two years, this year offers a unique opportunity to showcase the full scope of your work, from campaigns and tactics to individual awards. If you’ve led thoughtful strategy and delivered meaningful results, now is the time to share it.

How to Build a Strong Entry

Earlier this month, we hosted a webinar with Nancy Weaver, APR, Pinnacle Entry Submission & Judging Coordinator, who shared guidance on how to craft a competitive entry. The session walked through how to structure an entry so judges can quickly and clearly see your strategy, execution and results. If you weren’t able to join (or want a refresher), you can review key takeaways and tips in Nancy’s Do’s and Don’ts blog.

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Upcoming Events

Client Relationships: Balancing Needs and Boundaries with AMA Las Vegas 

Thursday, April 2 | 11:30 a.m.–1 p.m. 

Strong client relationships don’t happen by accident. Join AMA Las Vegas for a panel discussion featuring PRSA Las Vegas members, including President Courtney Fogle, APR, and Allison Monette-Cordova, CEO of Cordova Creative. Whether you are agency-side, a solo consultant, or an in-house lead managing internal stakeholders, this session will provide you with the scripts, strategies, and psychological insights needed to navigate the most complex client dynamics.

Lunch & Learn - From Questions to Coverage: Rethinking Surveys as PR’s Secret Weapon

Tuesday, April 28 | 12–1 p.m. at Ferraro's Italian Restaurant & Wine Bar

We're excited to welcome market research and marketing consultant Matthew Seltzer, APR, for a Lunch & Learn exploring how surveys can become one of the most effective tools in a communicator’s toolkit. The session will break down how thoughtful surveys can uncover compelling insights, strengthen storytelling, and generate media-worthy data that supports stronger pitches and more strategic campaigns.

Announcing Soon! May “Meet the Media” Mixer

Back by popular demand! One of our most talked-about events of 2025 returns this May – our “Meet the Media” Mixer. Join us to mix, mingle and connect with Las Vegas media and fellow practitioners. More details coming soon. 

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Thought Leadership

After unexpectedly losing her corporate job, PRSA Las Vegas member Allison  Monette-Cordova found herself facing a tough job market — and an unexpected opportunity. Instead of returning to regular 9-5 office schedule, she decided to start her own consulting firm, launching Cordova Creative and discovering the rewards and challenges of entrepreneurship along the way. In this blog post, she shares how she got started, lessons learned in the first few years of business, and practical advice for anyone considering taking the leap into solo entrepreneurship.

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Member Spotlight

Karen Alonso, Chief Advancement & Communications Officer at United Way of Southern Nevada and longtime American Marketing Association (AMA) member, brings a powerful blend of marketing, fundraising and storytelling expertise to PRSA Las Vegas.

In this month’s Member Spotlight, she shares why joining PRSA was a natural next step—and how being involved in both AMA and PRSA helps her stay sharp, well-rounded and connected. Read more about Karen’s journey and what she hopes to gain from membership.

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Programming Spotlight

PRSA Professional Interest Sections

Looking to deepen your expertise and expand your network within a specific area of public relations? PRSA’s Professional Interest Sections connect members across industries through specialized programming, resources, and meaningful peer engagement.

With 14 Sections to choose from, you can find a community aligned with your career focus—whether that’s Public Affairs, Corporate Communications, Nonprofits, Higher Education, Employee Communications, Travel and Tourism and more.

Discover the full list of Sections and find your fit on the PRSA national website. To join, simply email [email protected].

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Other News

LVCVA Visitor Profile 2025

The 50th edition of the Las Vegas Convention and Visitors Authority’s 2025 Las Vegas Visitor Profile Study (VPS) was released this month. Based on more than 5,400 visitor interviews conducted throughout the year, the report provides valuable insights into who is visiting Las Vegas, why they’re coming, how they spend their time and money, and which experiences resonate most.

For PR teams, the VPS can be a powerful tool to sharpen audience targeting, shape story angles, and support pitches with credible data that resonate with the media. The findings can also help inform campaign messaging and align local brands with the evolving interests and expectations of today’s Las Vegas visitor.

We encourage teams to explore the report and consider how these insights can strengthen storytelling, inform outreach, and uncover new opportunities to highlight the Las Vegas experience. If you have any questions about the report or findings, please contact Molly Castano, [email protected].

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Job Listings

Looking for a new opportunity?

Check out these current job openings on our Job Board:

Social Media Specialist (Westland Real Estate Group)

Remote Public Relations Coordinator (AIJ Communications)

Public Relations Account Supervisor (MassMedia)

Mid to Senior Level Communications Specialist (The Firm Public Relations & Marketing)

If you're hiring, we're happy to share job openings with our PRSA Las Vegas community. Post a job on our website and it may also be featured on social media or in this monthly newslette

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Thank You To Our Sponsor

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