PRSA Code of Ethics
The Public Relations Society of America (PRSA) Code of Ethics serves as the foundation for ethical decision-making in the public relations profession. PRSA members are committed to maintaining the highest standards of integrity, transparency, and professional conduct while serving clients, organizations, employers and the public.PRSA Core Professional Values
PRSA members are guided by six core values that shape ethical and effective public relations practice:
- Advocacy
- Honesty
- Expertise
- Independence
- Loyalty
- Fairness
These values help public relations professionals build trust, support informed decision-making and strengthen the credibility of the profession.
Key Ethical Principles
The PRSA Code of Ethics focuses on six areas of professional conduct:
- Free Flow of Information – Promoting honest, accurate and timely communication.
- Competition – Supporting fair and ethical competition.
- Disclosure of Information – Being transparent and avoiding deceptive practices.
- Safeguarding Confidences – Protecting confidential and proprietary information.
- Conflicts of Interest – Identifying, disclosing and avoiding conflicts whenever possible.
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Enhancing the Profession – Advancing ethical practices and professional development.
Learn More
For the complete PRSA Code of Ethics, case studies, professional guidance and Ethics Month resources, visit the official PRSA National Ethics page.
The PRSA Las Vegas Valley Chapter is committed to fostering ethical communications through professional development programs, discussions and events that help practitioners navigate today's evolving communications landscape.
