April 2021 Print

Membership Mixer

After an intense several months, we're excited to be teaming up with the American Marketing Association for an evening event to connect and reconnect with our local communications community!

Join us in person on Thursday, May 20 from 5:30 – 7:30 p.m. at Legacy Club at Circa Las Vegas for a membership mixer with AMA!

Space is limited, be sure to purchase your ticket and reserve your spot today. Tickets can be purchased here: CLICK HERE

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Spring Clean your PR Strategy

  1. Set new goals

Think of the fresh spring air as a fresh start for your business. What goals do you want to achieve this year? What goals did you accomplish last year? Reflect and build upon past successes and failures. Setting new goals can serve as extra motivation not only for you, but for your team as well. It’s helpful to write down your goals and keep them visible in your office so you don’t forget your end goal.

  1. Review your current strategy

It’s common to get comfortable in a strategy that has proven to work, but that doesn’t mean there isn’t room for improvement. The key to success is to never get too comfortable because you don’t grow inside of your comfort zone and your business might not either. Take some time to gather your team and reflect on your current strategy. What’s working? What could we change to grow our efforts? Brainstorm new tactics that you could implement and listen to each member of your team. Introducing new ideas will not only show your dedication and passion to your staff but your clients as well.

  1. Freshen up your social media

Look over all of your social accounts and declutter any posts or information that may no longer be relevant to your brand. Delete outdated posts, remove inactive pages and look for new accounts to connect with. It’s essential that your pages reflect your company’s goals and persona. It may be time to update cover photos, logos, profile pictures and your bio. Just make sure your social media is staying up to date with current trends and news.

  1. Clean up your media list

Reach out to local stations and past media contacts to ask for updated lists of preferred press contacts. This will help you remove any contacts that are no longer active, and ensure you are reaching out to the right people. Keeping your media list up to date can help you land media coverage and avoid wasting time on contacts that are no longer serving your company.

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Western District Conference 2021

We are so excited to share the new Western District Conference date with you. The conference will take place in-person through September 26-28, 2021.

We look forward to seeing you this fall at the Flamingo Las Vegas Hotel & Casino in the heart of the Las Vegas Strip!

Register at

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Save The Date

Join us Wednesday, April 21 at 12 p.m. (PT) for a live webinar and Q&A with PRSA National Chair Michelle Olson, APR.

Michelle will be covering all things PRSA and introducing their newest initiative, Voices4Everyone. The initiative is designed to leverage the expertise, creativity and collective voice of the public relations profession as we tackle and address the complex issues of civil discourse, civic engagement and ethical behavior; embrace diversity and inclusion in their broadest sense; and combat mis/disinformation.

Register at:

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New President-Elect

We are so pleased to introduce our newest board member, Greg J. Chase, our 2021 President-Elect.

Greg J. Chase is the Founder & CEO of Experience Strategy Associates, a boutique consulting group focused on assisting organizations with customer experience and branding strategy. He brings over 15 years of experience and knowledge to the board, serving various organizations throughout the Las Vegas Valley. Greg is an expert when it comes to customer and employee strategy, which makes him a unique asset to the board. We are so excited to have you on our team!

Greg Chase can be reached at: [email protected]

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Member Spotlight

Our April Member Spotlight is on Rina Foster, APR. Rina has devoted a large portion of her professional career to the growth of the chapter, serving as president in both 2018 and 2019. She now serves as the chapter’s PRSSA Liaison and the Western District Conference Programming Chair. Aside from her PRSA commitments, Rina also is the Founder and CEO of her own award-winning firm 84 Communications.

We sat down with Rina to learn more about what PRSA means to her.

Q: What does PRSA mean to you?

A: PRSA means connection and personal growth. Over the last several years I have had the opportunity to hold leadership positions within our local chapter and at the regional level through PRSA Western District. Those opportunities have helped me grow personally and professionally.

Q: What is the most notable moment of your career?

A: I started my own business (84 Communications), earned my APR, opened a billion-dollar casino and imploded another, but the most notable was accepting a position to work at The Integer Group.

Q: What is the most profound lesson you have learned throughout your career?

A: One of the most important lessons I have learned is to bring the joy. Every. Freaking. Day. It’s a core value of my business and it’s a value in my life. You have to choose to have a positive outlook and to ground yourself in gratitude.

Read the full Q&A here:

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