Chapter History

The history of the Las Vegas Valley Chapter (LVVC) of the Public Relations Society of America (PRSA) dates back to 1975, when it was called the Nevada Chapter of PRSA. By 1983, the chapter had approximately a half-dozen members and its future was in jeopardy. In early 1984, several members of the chapter persuaded the national delegation at the annual PRSA conference to allow Nevada to retain its chapter status.

Fully aware of its predicament, the Nevada Chapter of PRSA held its first meeting at Bingo Palace (now Palace Station) in April 1985. By the end of the year, the chapter had 15 members in southern Nevada and five in Reno. That same year, as membership interest increased, two separate chapters were formed: Desert Sands Chapter in southern Nevada and the Sierra Chapter in Reno. The Desert Sands Chapter changed its name in 1998 to the Las Vegas Valley Chapter and by 2000, the local organization boasted more than 100 members for the first time, making it one of the fastest growing chapters in the country.

Today, the Las Vegas Valley Chapter provides a variety of benefits beyond monthly luncheon seminars with guest speakers. Other activities include professional development workshops, continuing education certification, a regional awards competition called the Pinnacle Awards - honoring the best public relations strategies and tactics - a job bank and membership mixers.

One of the most important figures associated with the local PRSA Chapter has been Roger Buehrer, APR, Fellow PRSA. From its inception, Buehrer has been involved in sustainability and growth of the chapter, from membership to programs. In 2000, the Board of Directors voted unanimously to honor Buehrer with a lifetime achievement award for his commitment to the local organization and public relations profession. Today, the award is named after Buehrer and is presented to individuals who have made significant contributions to the profession over an extended period of time. Other central figures in the chapter's history include Larry White, APR; Margaret Purdue, APR; and Vicki Taylor, APR, ABC.

The Las Vegas Valley Chapter is committed to developing the profession throughout southern Nevada and educating individuals about the benefits of public relations. Nearly 25 percent of the members have achieved accreditation status, making the local chapter one of the leaders in the country for supporting and emphasizing this important step in personal professionalism. The Las Vegas Valley Chapter works closely with the student chapter of PRSA at the University of Nevada, Las Vegas in southern Nevada and provides the student chapter president an honorary seat on its board of directors.

In April 2005 the chapter hosted, for the second time in its history, the PRSA Western District Conference (WDC). The program drew more than 120 public relations practitioners to Las Vegas for an all-day conference at the Stardust Resort & Casino.

In April 2011, the chapter hosted again hosted the Western District Conference, this time at the Venetian Resort and Casino. Many of the presentations are still available on the 2011 WDC Conference web page.

You may also wish to visit the Newsletter Archive for newsletters from 2005 to present.